Outdoor Underground Presents...

Perk, Dave, Leigh, et-al:

This query is long overdue. Men, it is time that I offer you my services. I am no stranger to you, of that I am sure, for you have been sending me monogrammed shirts and dog nests for years now:

  Mr. Barry M. Brubaker–at your service.  

You see,  my business acumen is beyond reproach and, after years of analytic study, I believe I’ve come upon a formula that will take the Orvis company to the next level!

And just what is said formula you ask?  That I cannot reveal in its entirety at this juncture; however, please be aware that over the years I’ve attained a keen eye for business. In fact, it’s a little known fact that I personally coined the phrase “power lunch.”  But what I can reveal is this: people don’t buy “things,” people buy hunting and fishing stuff. 

Perk, think branding. Think core values. These are two critical aspects where the Orvis company simply misses the mark.

For instance, your “Magnetic Car-Side Gun Rest” could have been called the “Orvis Magnetic Car-Side Gun Rest.” Like I said, B-R-A-N-D-I-N-G.  Your copy writer was obviously alseep at the wheel on that one.  Drill down to your core values and attack your market sector: grey templed, fat wallet, wanna-be’s.  At this point I know what you’re thinking, “Barry would be the perfect match for our Marketing Analyst position!”. Indeed, I would. I can provide coaching to help Orvis shorten the sales cycle and create buying warmth.

Let’s not forget people. What would Orvis be without “people.” It would be nothing more than an empty catalogue. That’s right. You’ve got to empower your employees. Reach out and use the mindshare. Give your employees a strong perceived benefit of employment by creating decision makers. In doing this, you will foster a customer focused team.

Now then… another area we can work on is your supply chain. I think I said it best when I said, “You can’t run a business without deliverable goods.”  This is where strong application interfaces and a balanced pipeline come into play, without it, there is no perceived benefit that which will prevent Orvis from reaching out to its market sector.

Now that you’ve simply got to have me, we really ought network a bit and possibly “do lunch.”  It would be convenient if you could “pencil me in” sometime following the gunning season as I don’t want to be distracted with thoughts of where the woodcock migration may be concentrating. Oh, and the salmon will be running soon so on second thought, just let me get back with you.

Warm Regards,

Barry M. Brubaker