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MUSKEGON, MI — Attorneys for three Michigan hunters announced today that they intend to pursue a class action lawsuit against camouflage clothing manufacturer Mossy Oak.

Stemming from charges that the Mississippi-based company knowing made false claims to deceive and profit from “tens of thousands” of hunters, outdoor retailing giants Cabela’s, Bass Pro Shops, and Gander Mountain have also been named as co-conspirators in the case.

The lawsuit claims these businesses along with a handful of other, lesser-known licensing agents “made millions” by duping hunters with a “determined, coordinated, and highly deceptive effort” to exaggerated the effectiveness of their product.

Toxey Haas, the creator of Mossy Oak and founder of Haas Outdoors Inc., said the suit is totally without merit and that his company planned to fight it.

In a statement filed through their lawyers, the yet unnamed plaintiffs in the case insist that—in spite of being clad in Mossy Oak camouflage from “ball cap to briefs”—they have collectively “been busted by trophy-racked bucks at least a half-dozen times” this archery season alone.

The statement goes onto say that millions of hunters actually believe it when a company like Mossy Oak makes claims that their “camo won’t give [a hunter] away, but the loud pounding in his chest might.”

An attorney for Mr. Hass countered that “frankly, this ranks up there as one of the stupidest things he’s ever heard.”

In a counter statement provided to reporters, Hass’s lawyer cited pending litigation against another outdoor clothing manufacturer, Scent-Lok.  Last month, a group of

    “This is becoming a disturbing trend,” said Haas’s attorney.  “Such lawsuits are a black eye not on the hunting garment industry, but rather hunters themselves.

The five-page rebuttal points out how the general public is increasingly less tolerant of hunting, in many places, due to the very idea of people running around the woods with lethal firearms and bows.

    “The people behind these lawsuits actually want us to believe that millions of gun and bow toting hunters are so foolish as to think there are products out there that will make them disappear?  It makes every camouflage-wearing hunter look like idiot.”